Live Sports to show on TV at your venue in 2026
Sports clubs and social clubs will be reviewing their schedules in preparation for the year ahead. Many events will align with live sports, such as golf, snooker and football – clubs need to be aware of what’s coming up in order to advertise in advance.
2026 is expected to be a huge year for sport, with the Winter Olympics on the horizon, and the athletics championships to be held in Birmingham. Not forgetting the FIFA World Cup, the biggest sporting event of them all. Your club should prepare and advertise early to secure the best chance of a successful event.
During the last world cup, beer sales were up 4.4%. The last Euros tournament saw 13 million pints sold across the UK in just two hours! Pubs which show sports are usually 200-300% more popular over the year than those that don’t. However on singular match days and during big tournaments, sales go up by 60%, limited not by demand but by capacity.
What are the benefits of showing live sports?
The financial boost from a successful live sports watch party event is unprecedented. But positioning your club as a community hub, offering a place for new customers to come and celebrate or commiserate their team together, will help to introduce more locals to the club.
At Club Insure, we know how much dedication and devotion club managers and volunteers put into their clubs – but without an invitation, clubs can be hidden to locals. Events are an excellent opportunity to introduce the community to all the services clubs have on offer. Clubs are also able to offer more competitive pricing on their drinks, and provide a more pleasant atmosphere for watching sport than pubs. Events are a great way to boost membership, offering a discounted memberships for those who want to attend the watch party.
And with the explosion of growing sports over 2025, such as Formula 1 and darts, the calendar is more packed than ever. The potential to gain an audience on a random midweek day, where your club would be otherwise quiet, is possible, having done the research on a popular sporting fixture and advertised accordingly.
Events Calendar for Live Sports in 2026
As well as the popular day to day schedule of Premier League football, Championship football, European football, darts and Formula One – there are major sporting fixtures to target in 2026.
What’s on in 2026:
January
Tennis – Australian Open – 19th January to 1st February
February
American Football – Superbowl LX – 8th February
Rugby – Men’s Six Nations – 5th February to 21st March
Olympics – Winter Olympics – 6th February to 22nd February
March
Formula One – Australian GP season opener – 6th March to the 6th December
Football – Carabao Cup Final – 15th March
Athletics – World Athletics Indoor Championships – 20th March to the 22nd March
April
Rugby – Women’s Six Nations
Golf – The Masters – 9th April to the 12th April
Snooker – World Snooker Championship – 18th April to the 4th May
May
Football – FA Cup Final – 16th May
Football – Women’s Champions League Final – 22nd May
Rugby – Champions Cup Final – 23rd May
Football – Champion’s League Final – 30th May
Darts – BetMGM Premier League, Finals Night – 28th May
June
Football – FIFA WORLD CUP – 11th June to the 19th July
Darts – World Cup of Darts – June 11th to the 14th
Tennis – Wimbledon – 29th June to 12th July
July
Tennis – Wimbledon Final – Sunday 12th July
Golf – The Open – 16th July to the 19th July
Athletics and multi-sport – Commonwealth Games – 23rd July to the 2nd August
Cricket – The Hundred – July 21st to the August 16th
August
Athletics – European Athletics Championships – 10th August to the 16th August
Tennis – US Open – 31st August
September
Tennis – The Laver Cup – September 25th to the 27th September
Cricket – England v Pakistan – 9th September to the 13th September
October
Rugby – Super League Grand Final – 3rd October
Rugby – Rugby League World Cup – 15th October to the 15th November
Baseball – World Series – 23rd October to 31st October
November
Darts – Grand Slam of Darts – November 14th to the 22nd
Snooker – UK Championship – 28th November to 6th December
Rugby –Nations Championship Finals Weekend – 27th to 29th November
December
Formula 1 – Abu Dhabi Grand Prix – 4th December to 6th December
Darts – PDC World Championship – 10th December to 2nd January 2027
Does my club need a licence to show live sports?
A TV licence is legally required to broadcast television. Whether that’s SKY or TNT Sports. However no other permission is necessary to show live sports at your venue.
Many of our clients, both sports clubs and social clubs, have reported receiving phone calls from a television licensing body who claim the need for a license to show sports on TV. These companies are wrong – Clubs do not need any specific permission to show live sports.