How to make a Euros Tournament Event Successful at your club?

Clubs expected to match the Euro Tournament Success

The Euros tournament is expected to provide a huge boost to local economies through food and drink sales and watch parties. Matchdays at the last Euros and World Cup trigged big uplifts in trading for lager and beer, the stats show, with sales 14% higher on 2022 world cup match days than on equivalent days.

At Club Insure we are always looking support our clients and local clubs. Here’s how clubs can best take advantage of the Euros tournament and market their Euro football watch party event.

10 tips to a successful Euro 2024 event:

1. Euro Tournament Drinks Menu

Use the diversity of the Euros by offering a drink menu featuring beers and cocktails from the countries that are playing. Some drink ideas might be German lagers, Italian wines, French ciders, and Spanish sangrias. You could make a cocktail for each team, something like Portugal’s pina colada or Dutch Oranje Bitter. This is a very good way to attract customers as it encourages them to try something new and celebrate different customers.

2. Matchday Themed Decoration

Transform your bar into a football haven with themed decorations. Use flags, banners, and memorabilia from the participating countries to create a good atmosphere. Make sure everyone can see the games and doesn’t get a bad view, you could set up large TVs or projectors to ensure everyone gets a good experience. Consider goal post frames, even a mini penalty shootout area for an immersive experience.

3. Buy paper and plastic cups for Euro 2024

Paper and plastic cups for the Euro tournament is essential for clubs and pubs. The tradition of losing your drink during a last minute winner could result in broken glass and spillage if precautions are not met.

4. Themed food menu

Offer a menu that features traditional dishes from various European countries. Some ideas might be German bratwursts, Spanish tapas, French cheeses, and Italian pizzas. Make sure you rotate these dishes depending on who is playing on that day. Pair the dishes with the same national drink to enhance the experience.

5. Live Music and Entertainment

Enhance the matchday experience with live music performances, focusing on popular European songs and football anthems. Hire local bands or DJs to play before and after the matches, also at half time. Try to get the customers to sing along with the live music to really enhance the experience.

6. Post-Match Celebrations

Keep going with post-match parties. Offer themed nights based on the winning teams, complete with music, dance, and celebratory drinks. This not only keeps customers in your bar longer but also gives them a reason to celebrate and buy more drinks, win or lose.

7. Matchday Promotions and Specials

Run special promotions during the tournament to attract more customers. Offer discounted drinks during matches, happy hour prices when a goal is scored, or a special deal for fans wearing their team’s jersey. Create a loyalty program where guests can earn points for every visit or for correctly predicting match outcomes, with rewards such as free drinks or bar merchandise.

8. Special Guest Appearances

Arrange for special guest appearances by local football heroes, sports commentators, or influencers. Hosting Q&A sessions, autograph signings, or photo opportunities with these guests can attract more patrons and provide a memorable experience.

9. Health and Safety Measures and Risk assessments

It is essential whenever running an event at your club that you perform a risk assessment. Analyse where the risks exists and what risks are posed by your venue, look at entry and exit points, walkways and equipment risks.

10. Euro Tournament Party Insurance

Absolutely essential and will need to be reviewed before running an event or Euro 2024 tournament watch party. Ensure you are not underinsured and that your insurance covers additional events, outdoor events, and your expected capacity. All purchases made for the Euros tournament will need to be covered by the building and contents insurance also.

For a discussion about the limits of your current club insurance policy, contact Club Insure. Our experts will be able to quickly answer any and all of your questions.